Profoot Care Products Inc. has established itself as a leader in the foot care category by providing innovative solutions to a wide variety of foot problems.
Last year the company introduced the Triad Orthotic Insole, which features a unique triple-action design to deliver an unusually high level of support to the arch, heel and ball of the foot, thus helping to prevent such common problems as fatigue as well as alleviating knee and back pain. That product rapidly became one of the hottest in the foot care arena, according to Profoot Care director of marketing Dan Feldman.
The Triad Walking Insole
The company has also launched the Triad Walking Insole, which promises to revolutionize the treatment of foot pain and enhance walking comfort. It leverages the technology of the Triad Orthotic Insole and features several design refinements, including a stable toe platform that reduces fatigue.
“The Walking Insole is designed for people who need insoles but, in fact, anyone can benefit,” asserts Feldman.
The Triad Walking Insole, which carries a suggested retail price of $9.99, and the Triad Orthotic Insole, which has a suggested price $7.99 to $8.99, continues Profoot’s tradition of delivering premium-quality foot care devices at an affordable cost.
“Pricing is one of the most critical components of our business approach,” says Feldman. “By coupling high quality with mid-range pricing we create a great deal of satisfaction among our consumers and encourage them to return to stores for repeat sales.”
Profoot’s Triad line as well as such other offerings as its Support Sport arch supports and Bottom of the Foot cushions, use Poron, a material that the company promotes as providing superior comfort and support.
The company also markets several products that use proprietary gel technologies. Profoot’s Gel Donut heel pads, for example, feature a gel layer to deliver relief to sufferers of plantar fasciitis, or heel spurs. The condition afflicts more than 30 million Americans and is the No. My problem in the foot cares category, according to Feldman.
These items and other Profoot products continue to uphold the vendor’s tradition of innovation and price sensitivity, which has been the foundation of its success. “It’s extremely important to emphasize that the critical asset of our company is not our advertising budget,” says Feldman. “It’s really our unique ability to develop and market the right product at the right time at the right price for the mass retail market.”
The supplier handles the demand for its merchandise through its United States-based manufacturing facilities and distribution plants. Aside from reasons of patriotism, Profoot’s domestic-based operations enable it to streamline supply chain efficiencies, according to Feldman.
Strong Co-op Advertising
On the marketing front, meanwhile, Profoot supports all of its product launches with strong co-op advertising as well as a free-standing insert program to back many of its brands.
The company’s 30-year heritage of success is expected to position Profoot for continued growth. “In today’s uncertain economic climate, it’s especially important for retailers and suppliers to position a product in the category that offers premier quality at an affordable price,” contends Feldman.